The Biggest Picture is led by Emma Broholm. Emma is an independent positioning strategist and project lead working at the intersection of film, culture and social change. With a background in law and human rights, and years of experience at film festivals, NGOs and cultural organisations, she helps initiatives find a clear position and turn it into work that lasts.

The work of The Biggest Picture blends human rights and climate justice work with the creativity of the cultural sector, to shape projects that inspire, connect, and drive positive change.